This is crucial for maintaining and improving your website’s visibility and effectiveness in attracting and engaging with your target audience. If you’ve made significant changes to your website, such as a redesign, rebranding, or major updates to your content, it’s wise to conduct an SEO audit. This helps ensure that the changes haven’t negatively impacted your site’s SEO performance.

Use the AgencyAnalytics dashboard builder to quickly and easily create client dashboard templates, then duplicate them for each new client with just a few clicks. Now that you’ve added the tracking code to your website or app, the next step is to set up “Goals” in Analytics. Create an account or sign in to an existing account at google.com/analytics/. In addition, we have a glossary that explains the most important terms regarding the content analysis. Analyzing competitor SEO strategies can be a goldmine for new ideas.

This gives you the perfect opportunity to capitalize on the trend with new content. I can see which topics or site sections bring in traffic, helping me plan my next steps and future content strategies. SEO Gets is my favorite tool for analyzing Google Search Console data. I can see everything I need to know about ALL of my sites right away.

Best DIY SEO tools

However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. There are features that let you check your website traffic and SEO performance, conduct an SEO audit on your site, analyze your backlinks, and check the rank of specific keywords. The PagesMeter SEO checker analyzes if your website meets criteria search engines use to determine your website’s ranking in search results. The PagesMeter SEO checker is a tool that SEO Anomaly scans any web page for technical errors and SEO issues that can have a negative impact on search engine rankings.

And I can see each cluster’s average rank in the SERP, along with how it has changed (whether it’s improving or declining). It has a clean, easy-to-use interface, and my main use case is the Content Explorer for finding content ideas. Let’s say you’re in the travel industry and want to analyze Sandals.com. I know Semrush always comes up on these lists, but for good reason. And you can manage pretty much any SEO activity in it — making it a viable all-in-one tool. But if you prioritize speed and being able to work with just one tool for many key SEO tasks, Semrush’s My Reports is the better option.

Best SEO tool for beginners

Then combine it with Google Search Console data to highlight clicks and impressions. The IONOS SEO link checker reliably evaluates the link profile of your website, giving you concrete data. In the on-page results, you will see an overview of all the broken links on your site. On this basis, you can strengthen and optimize your internal linking structure with SEO link building. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders. Offers tools to evaluate and enhance on-page content, including meta tags, keyword density, and user engagement metrics.

Lastly, it’s worth taking a look at which sites are linking to your competitors. By checking out a handful of direct competitors, you’ll quickly get an idea of their most successful content. For consistency, I’ll stick with Ahrefs, and list some other tools at the end. Google’s John Mueller has confirmed that relevance of backlinks is superior to volume of backlinks. Google Search Console is another important (free) tool that you’ll want to have in your arsenal for technical SEO analysis. Sitebulb is similar to Screaming Frog in that it is a standalone desktop application for technical SEO, with a couple of main differences.

Get a quick overview of your sites load speed, and uptime with built-in automation tools. Website monitoring and site load speed features offer a one-step tool to create automation processes for specific time intervals. Get useful information about the quality and quantity of backlinks pointing to your website, ordered by their importance. Save your backlinks lists, export them in different formats and track your backlinks status over time. Track the progress of search rankings over time by country, language, search engine and device type.

• Learn key features, pricing, and limitations to choose the best keyword research tool.
• The tool is popular with agencies, as it can monitor multiple sites at the same time.
• Microsoft Bing Webmaster gives you access to many tools that offer insight into your website, such as reporting, diagnostic, and SEO tools.
• One major difference between the two tools is how they source keyword data.
• While these tools can be an easy first step, most businesses should quickly graduate to tools specifically designed for SEO.
• It provides a score based on various performance metrics, including loading times, interactivity, and visual stability.

Still, SEO checkers and website analyzers are a great place to start. Obviously Google's own search optimization tools are powerful, accurate, and indispensable—they just don't fit neatly onto this list. Even if you spend up on every product on this list, you'll probably still use these free tools. While it's available for free, it's a fantastic way to spot-check your SERP rankings from different locations without the need for a VPN or incognito browsing. By design, Clearscope isn't a very versatile tool, and isn't cheap, but it's got massive potential for scaling content optimization efforts.