This includes being well-versed with the structure of a website or webpage, as often certain strategies are implemented in coding the webpage along with the content. Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.

It’s important to create categories that make sense for your content. Start by exporting a list of blog posts into a spreadsheet, then start grouping posts that follow similar topics. You will probably tweak the category names as you go through this process, then once you have your final list, you can get to work creating them. It’s important to note that the bounce rate is not a direct ranking factor for Google or other search engines.

Relationship with Google

You’ll see the keywords’ monthly search volumes and a few other SEO metrics. In 2018, Google moved to mobile-first indexing, which means the search engine uses mobile versions of your site to rank your sites in their results. The more high-quality, relevant links you acquire, the higher your site will likely rank for related key terms. Off-page SEO refers to SEO strategies that happen off your website, such as building links to pillar content.

• However, this can be a little trickier, so it’s best to stick with the Customizer if possible.
• Use HTML heading tags to define the headings on your pages to make it easier for search engines and users to understand the structure of your pages.
• Ahrefs is the top SEO tool in the market and has transformed our agency.
• SEO is generally lengthy, typically taking a few months to see noticeable results.
• For example, a global leader in roofing materials experienced a steep drop in traffic after an accidental “noindex” tag was applied to their entire site.

Create High-Quality, Linkable Content

Yes, we recommend you move through the courses as listed to complete the Specialization. UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact. They offer guides and best practices but don’t provide SEO certifications.

How to increase followers on LinkedIn?

I’d recommend going several filters deep so you can get an approximation of a long-tail keyword. That’s good news — but later down below, I see that Google has included a “What to read” search feature. If I were trying to start an SEO strategy in 2024, my first step would be to look for my company’s head term on Google.

These numbers highlight the immense power of Google Maps as a driver of local business growth. The LinkedIn algorithm gives significant weight to your activity on the platform. Consistently publish insightful, thought-provoking content about your niche and engage with your feed. Comments, reactions, and interactions have a direct impact on your visibility in search results. As mentioned before, engaging with your audience is a good SEO practice.

Local SEO goes beyond driving traffic—it directly boosts sales and strengthens your brand’s reputation. By targeting local searches, your business attracts highly relevant visitors, leading to SEO Anomaly increased conversions and a more trustworthy local image. Always consider SEO, whether you’re a seasoned social seller or just starting to promote your business on social media.