Since the biggest portion of off-page SEO is link building, let’s start with the most important reason why people invest so much time BHS Links into it – PageRank. As we have just mentioned, off-page SEO is a collection of all your off-page activities aimed at improving your search engine rankings and generating more traffic. On-page SEO also comprises techniques that improve the experience for users who visit your website.

Once you acquire a backlink from a prospect, move that website to the “Monitor” tab by clicking the checkmark in the far right column. Even if they don’t, you still get an unlinked brand mention out of the deal. Visual content is an awesome way to get other blogs to mention your site without needing to rely 100% on blogger outreach. Needless to say, as a guy starting out in a competitive space, having the HubSpot logo next to my logo was a HUGE credibility booster.

What is off-page SEO? A Guide for 2025

Here we are going to focus on Google as it has the majority of the world traffic, but these tips are relevant for other search engines as well. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing.

How does off-page SEO work?

• Let’s look at the following diagram by MOZ to capture the view of different ranking factors and their percentage consider by Google.
• Many HARO alternatives, such as Qwoted and Featured, offer similar opportunities to earn link-building media placements.
• The more you go out in the world, the more you know and the more you’ll get known.
• So if you’re ready to take action on what we covered so far, you’ll love this chapter.

Learn everything you need to know about the top off-page SEO tactics. You also want to think about the equity or value and authority passed by a link. A created link comes to your website from self-submissions in directories or forums. Either way, they found your content valuable and worth highlighting. Make sure to implement both strategies, along with technical SEO, to see your pages rank in the SERPs. Avoid being overly promotional and sharing links to your website unless they’re genuinely useful.

While there's a link to StudioBinder's YouTube video, it's not forced or out of place. Take the same approach, and act as if you were posting from your personal account. If you own a business with a physical location, focusing on local SEO should be one of your top priorities. In other words, you need to create a Google Business Profile (GBP) page and make sure it accurately represents your business. When your page is live, Google's algorithm can start pulling data from it, increasing your website's authority and chances of getting a rich result. Providing expert advice—Offering unique insights, perspectives, and research can position you as an authority and encourage others to link to your pages as references.