You can get people to your site by using high-quality content aimed at the right search intent and audience. Combining https://seo-anomaly-shift.online/france/seo-anomaly-fr-18/ all these insights with your site’s user behavior and engagement data will make your SEO audit come alive. It helps you understand how people use your site and how they experience it to pinpoint pages to improve.

Step 8. Ensuring your site is mobile-friendly

Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines. This https://seo-anomaly-strategy.online/france/seo-anomaly-fr-40/ includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance. Best for getting customized, real-time alerts of website changes and issues.

Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you. If you want to prioritize fixes, sort the report by estimated organic traffic from high to low. If these pages have backlinks, https://seo-anomaly-evolution.online/italy/seo-anomaly-it-18/ they are effectively wasted because they point to nothing. Mobile-friendliness has been a Google ranking factor since 2019, so it makes sense to check if your website is mobile-friendly. Google can’t index pages with this warning, so it’s worth checking they’re not pages you want indexed. Google search results come from its index, which is a database of hundreds of billions of webpages.

• Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console.
• When you create content, you don’t want to duplicate your content.
• Besides identifying these issues, WebFX will provide recommendations on how to fix them.
• Then, identify oversized assets that slow your page load time, such as images, JavaScript, and CSS files.
• But clearly this isn’t a free method, and it’s not always the best option for every website.

These are problematic because they waste “link equity” and provide users with a negative experience. Alt text can also serve as anchor text for image links, help you to rank on Google Images, and improve topical relevance. If you are looking to optimize existing images, there are tools available, especially for more popular content management https://seo-anomaly-technical.online/france/seo-anomaly-fr-33/ systems (CMSs) like WordPress.

One thing to keep in mind, though, is that regardless of the issue, its importance depends on the website or page you’re working on. For example, the main pages you want to rank will always take priority over pages you don’t want to index. Whenever you perform a technical SEO audit, you’ll always have tons to fix.

Step 5: Monitoring and tracking results

Our comprehensive SEO audit explores on-page, off-page, and technical aspects to pinpoint problems and uncover opportunities. I’m glad that you https://seo-anomaly-algorithm.online/france/seo-anomaly-fr-39/ mentioned those five tools which could be beneficial for people like me to do a proper SEO audit. The best level of SEO audit for your needs depends on your goals, budget, and website complexity. Start with a basic audit if you’re just getting started or have limited resources.

In the next two steps, we'll take a look at how to get the most out of your competitors’ keywords and backlink data. For this step, I recommend using a dedicated SEO crawling tool. Semrush’s Site Audit tool is my personal favorite, as it checks for over 140 technical issues—making it one of the most comprehensive solutions in the industry. You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients.

The most important thing for Google is that its users find what they are looking for. A well-structured website is easier for both users and search engines to navigate. By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise.

These are pages that are identical or very similar to other pages. The “without canonical” part is a technicality—but needless to say, these issues need fixing. If you have a lot of slow pages—as the website in the screenshot above does—then it’s worth reviewing the most important pages first. One way to do this is to sort by organic traffic from high to low. However, if you started crawling your website with Ahrefs Site Audit (as recommended), then you can see in plain English whether you’re facing any of the issues I mentioned above. Furthermore, nearly 60% of Google searches are done on mobile—and that’s 2016 data, it’s probably even higher now.