Check Language Versions to see what language versions your website has. Additionally, review Pages with hreflang elements to get a list of URLs with those elements. If any of your pages have issues, check the platform recommendations and take relevant measures. Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance. If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab.

• Where you want to be is everywhere people are searching for you – your products, your services, or the things you know a lot about.
• And it will highlight the issues that might be holding you back in search.
• It can even result in your company abandoning SEO altogether.

Duplicate page titles / meta descriptions

Crawling and indexing is essential to SEO — without it, you can’t rank in search results. Unlike other SEO audit software, Screaming Frog is a desktop app. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). It’s important to ensure that the most important pages you want indexed are included in your sitemap. If you don’t have access to Google Search Console, plug any page from your website into Google’s Mobile-Friendly Test tool. To do this, go to the Mobile Usability report in Google Search Console.

There should only be 1 per page, and it should describe as accurately as possible the main topic for the page. It can be slightly different from the meta title, but the meaning should be the same. Checking your h1 tags will require you to either manually check each page or utilize the results from your website crawler. However, you can run into problems with duplicate content — content that appears on more than one page. Duplicate content can happen when you recycle content across different pages or if other sites are scraping from you.

Stage 3: Finding content-related issues

This can lead to improved performance — both on the search results pages and how visitors engage with your website. It automatically pulls information from your Google Search Console property. And provides you with a breakdown of keywords and phrases your website ranks for and gets clicks for. If your competitors rank for these keywords, you have a good chance to rank for them too. Based on factors like the quantity AND quality of your backlinks. And it’s something you need to prioritize as part of your SEO audit checklist.

This combination of technical, on-page and off-page auditing makes SEOmator a great option for digital marketers who need to audit every part of their SEO—not just the technical aspect. This keeps your site in top shape, aligned with SEO best practices and algorithm updates. Auditing CTA placement and effectiveness is key for user engagement, lead generation, and conversions. – They offer insights into competitors’ strategies, helping you stay ahead. It is no wonder that over the last few years, Google has looked to switch to mobile-first indexing. In the world we now live, more individuals than ever before are continuously utilizing mobile devices.

Except for very small websites, SEO audits are impossible without special tools. Audits process massive amounts of data about the site’s traffic, technical elements, backlink profile, content, and rankings, among other things – in addition to competitor insights. It would be hard, if not flat-out impossible, to obtain and go over that data manually. Metrics like engagement rates and time on page help you understand how users interact with your content. On the search side, track keyword rankings with SEO audit tools like Wincher, Ahrefs, or Semrush to see how well your pages are doing in the SERPs.

They have enough team SEO Anomaly members, which allows the agency to charge a lower rate for their services. The experience of the agency, however, can offset these decreases. For example, an agency with 25 team members will probably offer a higher price for its SEO audits than an agency with 500+ team members.