Reports are saved in the portal for later use, which is also great. Overall, I think this product looks great and I plan to use it as the main bulk of my SEO auditing as a SEO consultant. “SEO Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.” Optimize your website with local content, keyword targeting, and more to help your website appear at the top of the Google local pack and drive more local traffic to your site and visits to your store.

Get a Free SEO Website Audit and a Custom To-do List for Your Site

By selecting an issue, you will obtain comprehensive details of the report you require. Deploy our free SEO score checker to analyze any page for technical issues. The resulting score is contingent upon the number and variety of errors detected. Coupled with the number of issues, page status code, and indexation status, it reflects the overall SEO health of your page and highlights areas for improvement.

• WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services.
• Keeping your important keywords in the visible part of your title can have a significant impact on click-through rates (CTR).
• They help search engines understand the content of your pages and improve click-through rates from search results.
• Additionally, the Search Atlas Site Explorer Tool’s topical dominance tab pinpoints content areas where your site is underperforming, allowing you to refine your strategy.
• Open the SEO audit template and follow along for this thorough checklist designed to drive better search visibility and ROI.
• If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG.

If you see an excessive number of keyword-rich anchors, that's a red flag that could trigger Google penalties. The easiest way to check if your site is mobile-friendly is to use this Mobile Friendliness Test Tool. Enter your website URL, and the tool will analyze the page to see if it meets mobile usability standards.

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Unless explicitly stated, we spend dozens of hours researching and testing apps, using each app as it's intended to be used and evaluating it against the criteria we set for the category. We're never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog. We’re using Semrush for this step (the Backlink Analytics tool in particular). If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. Rendering is one of the stages of the overall process Google uses to analyze your page content.

ContentShake AI is a Semrush app with ChatGPT-like natural language processing (NLP) and SEO features. The AI tool automates content creation from ideation to optimization and publishing. Schema or structured data is a semantic vocabulary of tags that you can add to a page’s HTML to help crawlers understand the page’s content.

Each tool has its own quirks and issues you may need to familiarize yourself with. SEO Minion is one of the best tools you could possibly hope for, for your on-page SEO. With its Analyze On-Page SEO function, you can optimize any page’s on-page SEO. After configuration, these page monitors will alert you when any of your competitors SEO Anomaly show changes, so you can keep up with their pages in the search results rather than falling behind. Through edge analysis, this tool promises to help you optimize your page thoroughly with the assistance of ongoing watchdog page monitors. It also has an on-page interface similar to Surfer SEO, in which you include words on the page that are calculated as part of an overall on-page SEO score.

Seasoned professionals typically have a quick list of technical SEO items to check off when looking to solve ranking and indexing issues. Likewise, agencies and consultants often perform in-depth technical SEO audits, sometimes running hundreds of pages, to help improve the search visibility of their clients. After completing an SEO audit, you'll probably uncover numerous areas for improvement. Prioritizing these tasks based on potential impact and the resources needed to address them is crucial. Concentrate on issues most likely to improve your search rankings and enhance the user experience.

These type of audits were more common in the days when Google would occasionally roll out big updates often resulting in a website’s traffic to plummet without much explanation. These days Google tends to (although not always) release more incremental algorithm updates more regularly. So although performance drops do happen, they’re not the panic inducing cliff edge drop-offs that we used to see. One such area of issues which has taken on increased importance over recent years is that of toxic links. Back in 2012 Google unleashed it’s first Penguin update, designed to target what it considered to be ‘dodgy’ backlinks – In the world of SEO, chaos ensued.

A data-driven content calendar increases your chances of creating content that ranks well and resonates with your audience, streamlining your content production efforts. Premium tools unlock more granular data, but carefully evaluate your needs and budget. Don't feel obligated to invest in every premium tool on the market. Considering that roughly 94% of webpages get no traffic from Google, a thorough SEO audit is essential to stand out in this crowded online space. Across reports and the Embed tool you can customize Fonts, Colors, Display Layouts, Content, Checks and Sections, Report Text, Email Content.

To find them, look for keywords where three competitors are in a prominent position but you aren't. It should include original facts and research, answer the reader's search query, provide value, and be well-written. Utilizing faceted navigation brilliantly may be the single thing separating the top sites from the pack. Only pages that align with search volume are offered to be indexed and all of the key On-Page elements mentioned above update to the long-tail target.