Semrush's On Page SEO Checker can audit your on-page elements at scale. While these elements might seem basic, I'm consistently surprised when websites get these fundamentals wrong. ​​After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Google primarily uses the mobile version of your site for indexing and ranking. Underneath, you’ll see a list of reasons why the pages haven’t been indexed.

• Fixing redirect chains reduces the chance of crawling errors and, as such, can help preserve link equity.
• Ultimately, we furnish you with the capacity to improve your ranking, attract an influx of visitors and drive more sales.
• A decline of rank after a rollout is just an unfortunate and automatic drop in perceived significance.
• If your website has been hit with a manual action / penalty or has been significantly impacted after a Google core update, an SEO audit will get to the bottom of it.
• As a result, following the best on-page SEO practices, you automatically increase your chances of reaching the first page of search engines.

It’s a handy free SEO tool for marketers looking for related keyword suggestions. In addition, KeywordsFX provides you with questions related to the topic of your target keyword and modified versions of keyword phrases. While Semrush has a suite of paid SEO tools, it also has plenty of free features that can spy on your competitor.

SEO audits that drive results

Utilize our SEO analyzer to verify that search engines can accurately index and rank your website. Using an SEO tool is essential for efficiently analyzing and improving your website’s performance. SEO tools provide valuable insights into your site’s health, help identify issues, track rankings, and optimize content.

You’re going to lose that valuable web traffic to other sites that either have a mobile version or change with a user’s screen size. Once you have an XML sitemap, you can submit it to Google Search Console so it can be crawled. It can get a little technical, so it might be best to partner with an SEO expert if you don’t have a lot of experience with XML sitemaps. Now that we’ve covered the on-page SEO portion of the SEO audit, let’s take a look at what you need for an off-page SEO audit.

If you want to get a better understanding of how users interact with your website, Hotjar is the way to go. It provides valuable insights on how people interact with your site, including heatmaps, session logs, and surveys. Plus, it can help you figure out how to improve your UX and UI design. For more information, read our tutorial on how to conduct a UX audit on your website.

How To Perform An SEO Audit (in 15 Steps With Checklist)

In this case, we entered the keyword “sales page.” Check out the results below. A technical SEO audit takes a deeper dive into the mechanics behind your site. You can audit many, MANY other technical SEO elements other than the ones I’ll talk about, but focusing on these things can help you get started. There is a lot to consider when auditing your technical SEO, and it can get pretty complicated.

Especially when you only need to check basic things like metadata, content structure, and word count. This is super useful for quickly understanding the structured data setup of a competitor without running it through a dedicated schema tool. If I were in charge of Airbnb’s SEO, I could upload a file with a large list of keywords. For instance, I might include 50,000 words tied to various locations in the US. Honestly, I find myself going back and forth between these two tools from time to time.

Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. SEO audit tools help you analyze important SEO factors to ensure the best possible rankings for your site. The technical SEO audit tool also includes several reports that provide detailed insights into important SEO Anomaly search factors. From a high level, our SEO audit report will show you the most important metrics related to your site’s performance in search engines, list any issues we found, and explain how to correct those issues.