Business Digitalization Implications

Digitalization is among the key factors that develop a company’s growth. It is actually more than the treatment of magazine and using computers to log info – it really is about building a new technique of doing business that focuses on customer satisfaction, internal conversation, and the move info. It is about being more effective, gaining presence over enterprise spend and making decisions with appropriate numbers, as well as connecting your complete team to a common mission that drives international growth.

It is just a dynamic process that adjustments the ways companies create and capture benefit in the marketplace. It can possibly accelerate the obsolescence of the firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms must be constantly conscious of digitalization’s influence on their BMs and the adjacent business environment.

To explore the effects of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees working in two distinct industries, car and information. Due to the fact that the two industries are characterized by different business models, this research style allowed for a great in-depth comparison of how digitalization impacts the building blocks of a firm’s BM.

The selection interviews revealed that inside the media market, the impact of digitalization was felt the majority of clearly in terms of value creation and worth capture aspects. This was typically due to the fact that the media industry spots strong emphasis on the customer channel, thus causing digitalization to have an early on impact on the company’s BM.

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